Brand Building 101

You Want To Be Remembered Right?

Author

Brad Rosam
August 24, 2024



Brand Building 101: Make Them Remember You 🎨💡

“I feel like I know you”

That’s what a customer—who I had never met—wrote to me after reading all 36 emails in my first course. She would go on to buy my next product (on presale!) because a great email course solves the digital sales relationship problem.

Join over 1,000 students and sign up for Master the Email-Based Course today to see why Dickie Bush said he got “Takeaways within 5 minutes of digging in. Huge value.”

Hey there!

Ever feel like your business is the wallflower at the party? You know, present but not exactly turning heads? Well, it's time to give your brand some pizzazz!

You're scrolling through Instagram, and every other creative seems to have this magnetic brand that just pulls people in. Meanwhile, you're wondering if anyone even notices you're there.

I will real here, It takes a long time to find yourself as an established “brand”

At least a year or so. Because at the start of our journey we are just riding the wave and going with the flow.

But you can speed up this process by spending time mapping out a direction of your brand.

What if your brand could be so irresistible that people can't help but stop and stare?

Let's dive into the world of brand building and turn your business into the life of the party!

Brand Building Basics: Your Step-by-Step Guide

  • Define Your Brand Personality How to do it:

    1. List 10 adjectives that describe your business

    2. Ask 5 loyal customers to describe your brand in 3 words

    3. Compare your list with customer feedback

    4. Choose 3-5 traits that consistently show up Remember: Consistency is key. These traits should shine through in everything you do!

  • Craft Your Unique Value Proposition Try this exercise:

    1. Write down what you do

    2. Add who you do it for

    3. Include why you're different

    4. Combine into one sentence Example: "I create whimsical ceramic art for free-spirited home decorators who want one-of-a-kind conversation pieces."

  • Create a Consistent Visual Identity Follow these steps:

    1. Choose 2-3 main colors that reflect your brand personality

    2. Pick 2 fonts: one for headlines, one for body text

    3. Design a simple logo or word mark (or hire a pro if budget allows)

    4. Use these elements consistently across all platforms Pro tip: Create a simple brand guide to keep yourself on track!

  • Develop Your Brand Voice Here's how:

    1. Write down how you'd speak to a customer in person

    2. List 5 words that describe this tone (e.g., friendly, professional, witty)

    3. Create a 'do' and 'don't' list for your brand voice

    4. Practice by rewriting your last 3 social media posts in this voice Remember: Your brand voice should feel natural and authentic to you!

  • Tell Your Brand Story Craft your story:

    1. Write down why you started your business

    2. List 3 key milestones in your journey

    3. Identify how your business makes customers' lives better

    4. Weave these elements into a short, compelling narrative Tip: Keep it genuine and focus on the 'why' behind your brand!

đź’ˇ Quick Tip: Review and refine these brand elements regularly. As your business grows, your brand should evolve too!

âť“ Question for you: Which of these brand-building steps do you find most challenging? Drop a comment and let's brainstorm solutions together!

I would love to offer any advice i can!

Remember, building a strong brand is a journey, not a destination. It takes time, consistency, and a willingness to truly showcase what makes you unique. But trust me, when you nail your branding, you'll stand out from the crowd like a neon sign in a sea of beige!

So, ready to make your brand unforgettable? Let's do this! 💪✨

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