Hey👋

Ever feel like you're shouting into the void, trying to get noticed? We have all been there!

We crave instant wins when we are excited and passionate about something, it’s just how we are wired.

Unfortunately that instant win is pure luck of the draw. One thing i figured out is how to reel in customers and then turn them into buyers, and thats lead generation.

🔥 5 Lead Generation Hacks You Can Use Today:

• Create a freebie that solves a problem

  • Think e-books, checklists, or mini-courses on how to use your product or service.

  • My cacao guide to new customers, Total game-changer!

  • Pro tip: Make it irresistible, short, sweet and easy to download

• Host a live Q&A session on Instagram

  • Scary? Yes. Worth it? Absolutely!

  • Shows your expertise and builds trust

  • Clip it and you have some content, or post question boxes in stories(this always gives us new ideas straight from the source)

• Partner with complementary businesses

  • Find your biz bestie and cross-promote

  • Share audiences and double your reach

  • Ideas: joint giveaways, guest posts, or co-hosted events

• Use exit-intent popups on your website

  • Sounds techy, but it's easy-peasy

  • Catch visitors before they leave

  • Offer a special bundle or your amazing freebie. Gifts with purchase are one of the best ways to attract the attention you need.

  • Collect every email you can! You will never regret this one.

• Start a referral program

  • Because who doesn't love free stuff?

  • Reward customers for spreading the word

  • Could be discounts(try not to discount often), exclusive products, or early access

💡 If you are not implementing any of these 5 hacks then i strongly suggest picking one and rolling with it for 30 days!

I thought lead generation was a term used for service based businesses, it applies to everyone just in different context.

It's about creating relationships! It's about turning those casual browsers into loyal, raving fans who can't wait to see what you'll create next. Reel them in with lead generation, have your story telling content there to capture your customers eyes immediately.

❓ Question for you: What's one unexpected place you could promote your work? The gym? Your kid's school? Get creative!

🎁 Bonus Time!

I've whipped up an interactive worksheet for you: "Map Your Customer Journey". It's like GPS for your business, but way more fun. Download it at the bottom of this letter.

if you're loving these newsletters it would mean the world to me if you could share it with a creative friend, or simply vote in the poll!

Until next week, keep turning those browsers into buyers!

Cheers,

Brad

P.S. Remember, every big success starts with a single step of action! Which lead generation hack will you try this week? Drop me a email and let me know – I'd love to hear about your wins!