Hey there creatives👋

Can you believe we've come this far? From understanding our market to building our brand, we've laid some serious groundwork.

I don’t want to sugar coat it, the first $100k is the hardest to make. We are all trying to fulfil 600 jobs at once. Thats where this newsletter comes in. The past 10 weeks have been building blocks towards gaining clarity on your mission for proper income, not pocket money.

Keep creating without a plan, and you might find yourself stuck in the "starving artist" stereotype forever.

What if you had a clear, actionable roadmap to guide your creativity towards that coveted $100K mark?

Let's break down how to create your 90-day plan to turn your passion into profit!

🚀 Your 90-Day $100K Action Plan for Creatives:

• Month 1: Refine Your Artistic Focus

  • Week 1: Audit your current creations and pricing Action: Identify your most profitable and popular pieces. Find that sticky product and go gangbusters on it.

  • Week 2: Optimise your online presence Action: Create a stunning portfolio website and online store

  • Week 3: Supercharge your visual marketing Action: Plan a 30-day social media content calendar showcasing your work(very important to stick to it)

  • Week 4: Build connections in the creative world Action: Apply to markets near your or if your willing to travel even better!

• Month 2: Amplify Your Artistic Reach

  • Week 5: Develop a signature collection or series Action: Create a cohesive body of work with a unique theme

  • Week 6: Implement marketing Action: COLLECT EVERY EMAIL, Set up a newsletter showcasing your creative process

  • Week 7: Boost your visibility in the creative community Action: Collaborate with other artists or pitch for features in art publications

  • Week 8: Optimise your sales process Action: Streamline your commissioning or ordering system. Square is super easy to use.

• Month 3: Scale and Sustain Your Creative Business

  • Week 9: Implement a customer loyalty program Action: Create incentives for repeat collectors or clients

  • Week 10: Diversify your income streams Action: Add teaching, workshops, or digital products to your offerings(something i never did but wish i knew)

  • Week 11: Refine your studio systems and processes Action: Identify tasks to automate or outsource (maybe hire an assistant?)

  • Week 12: Review, celebrate, and plan your next phase Action: Analyse results and set new creative and financial goals

💡 Quick Tip: Break each weekly action into daily studio sessions. Consistent creation leads to consistent income!

🔢 The Math Behind $100K for Creatives: Let's break it down:

• $100,000 / 12 months = $8,333 per month

• If your average piece sells for $100, that's 80 sales per month, 20 sales per week.

  Suddenly feels more achievable, doesn't it?

📊 My 90-Day Journey: When I first set my $100K goal, it felt like the impossible. But here's how my 90-day plan changed everything:

• Month 1: Increased prices by 20% and focused on my most popular Products

• Month 2: Boosted my online presence and attended markets

• Month 3: Started wholesale work and opened up selling on our very own website.

Result? I hit $28K in 90 days - more than I'd made in the previous 6 months combined!

Once you set these steps in motion it creates a momentum flywheel, and you know what they say…Momentum is a beautiful thing. It really is!

✍️ Your Turn: 90-Day Creative Goal Setting

Grab your notepad:

1. What's your 90-day revenue goal?

2. What's one new offering you could create?

3. How can you reach a wider audience for your work?

4. What's one task you could automate or outsource to free up more creative time?

❓ Question for you: What's the biggest obstacle you foresee in reaching your $100K creative goal?

Remember, a $100K year isn't crafted overnight. It's the result of consistent creation, strategic action, and believing in the value of your art. This 90-day plan is your roadmap, but you've got to put in the studio time to follow it.

You've got the talent. You've got the passion. Now you've got the plan. So what are you waiting for? Let's turn that $100K dream into your new artistic reality!

I fly to bali this Sunday where i want to clock off if i can and try use any spare time thinking of new ideas for you guys and my current business Shaka Pottery. I will be back in two weeks time, i may fit a journal post :)

Brad Rosam

P.S. Feeling overwhelmed by this 90-day plan? Don't be! Remember, progress over perfection. Pick one action item to focus on this week and build from there. Your masterpiece awaits! 🎨✨